Client requirements

The company I am creating a radio commercial for is Costa Coffee, which is a British multinational company. It’s the second largest coffeehouse chain in the world behind Starbucks and the largest in the UK. I have recently been hired by the marketing team and have been given my first task. The first task I have to do is create a radio commercial advertising Costa Coffee, they have given me no guidelines so it’s completely independent. The only requirement they have given me is that is has to be no longer than 30 seconds in length and it has to appeal to their target audience. The target audience is teenagers and above female and male. I have also been given no budget so I will have to use contacts that I have from my media course and background. The unique selling point (USP) I have chosen to include their ‘cheap’ Easter special for a limited time, I am going to specify flavours and prices so my target audience is aware of this. I am also going to include one of their well known slogans because it is catchy to the audience.